Tayto - Where Is Mr. Tayto?
Client
Services
Branded Campaign
Branded Comedy
Social
Strategy
The Problem
We made Mr. Tayto relevant to the Gen-Z audience.
The Solution
A 2 week PR stunt touting Mr Tayto’s disappearance from packaging before unveiling a 6 week long, 50 video, TikTok campaign of him travelling the globe in-person, doubling Tayto’s online following.